Crawford could be his own worst enemy!

[and the NEW]

Horrible model IMO black.

Boxing/combat sports are niche, so you have two ways to monetize them:
1) make them mainstream so you can substantially increase the viewership and then target advertising; or
2) build stars through promotion (like HBO did) and then monetize those stars with periodic PPVs.

Every single broadcast and tech business is trying to go into subscription-based services because a few have done it well. But you can't compete in a niche sport on a paid model like a Netflix, think about this:
Netflix does over 2 million additional subscriptions PER MONTH;
ESPN+ took HALF A YEAR to do 1 million with both NHL and MLB (along with other major sports);
DAZN is TARGETING combat sports.

There used to be a hurdle rate on investment. I.e. if the interest rate was 6%, you had to make that return for the investment to be worthwhile. In Europe and Japan (and the US until recently), you can borrow at next to nothing, so you get seriously leveraged financial corporations which carry zero liability when they collapse, trying to hit the ball out of the park by paying outrageous sums of money to dominate a market on unsustainable business models. The aim is to build a little success (on revenue growth or subscription growth, not bottom line success) and sell it off to the next "private equity" firm, that used to be called "leveraged buyout" companies but have since changed their name for optics. It is a massive ponzi scheme that is in the first innings of collapse. The end of 2007 saw the start of the mortgage and banking collapse, the end of 2018 is seeing the start of the zombie corporation collapse.